Proofs & Reporting1:14
Review performance reporting
Read reporting surfaces that connect publishing activity to campaign outcomes.
Expected outcome
Performance reporting helps the team decide what to repeat, improve, or investigate.
Steps
- 1Open Analytics or reporting from the left navigation.
- 2Select the brand and reporting window.
- 3Review activity, destination, and campaign signals.
- 4Compare results against the content plan.
- 5Create follow-up actions for high or low performers.
Acceptance checklist
- Check: The reporting window is correct.
- Check: The report belongs to the expected brand.
- Check: The data is used for a concrete next action.
- Check: Publishing proof and reporting are not confused.
Notes
- Proof confirms whether publishing happened. Reporting helps explain what happened afterward.