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Free template / Free download
Brand Voice Guidelines
A simple voice reference that keeps captions consistent across platforms, creators, and campaign moments.
Format
One-page doc
Category
Content
Best for
Brand and content teams
Included
Voice traits
Do and do not
Platform tone rules
Example captions
Voice foundation
Define the brand in three traits. For each trait, explain what it sounds like and what it should never become.
Platform rules
LinkedIn can be more direct and useful. Instagram can be warmer and more visual. X can be sharper and shorter. TikTok can be casual but still on-brand.
Approval shortcut
Approvers should review against the voice guide, not personal taste. This keeps feedback consistent and easier to apply.