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Crisis Response Plan
A three-level crisis protocol with holding statements, approval owners, escalation channels, and post-incident review.
Format
Playbook
Category
Operations
Best for
Teams that need escalation paths
Included
Level 1 issue
Level 2 incident
Level 3 crisis
Pre-approved responses
Crisis levels
Level 1 is a small issue. Level 2 has reputational risk. Level 3 needs leadership, legal, or public response coordination.
Holding response
Pre-approve short responses for common incidents so the team is not writing from panic.
After-action review
Record what happened, what was posted, who approved it, and what the team will change.