Monthly Content Calendar
A four-tab planning system for monthly campaigns, scheduled posts, content repository, and performance review.
Format
Spreadsheet
Category
Planning
Best for
Agencies and multi-brand teams
Included
When to use this
Use this calendar when your team needs one shared view of campaigns, channels, approvers, and proof links. It is designed for teams managing more than one brand or client.
Recommended tabs
Overview captures monthly campaigns and goals.
Schedule tracks each post by brand, channel, date, status, owner, approver, and proof URL.
Repository stores evergreen captions, creative links, and source assets.
Performance records reach, engagement, clicks, and notes for the next planning cycle.
Operating rule
Every scheduled post should have a brand, destination, owner, status, and approval state before it reaches the calendar. If one of those fields is missing, the post stays in draft.