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Post Performance Tracker
A tracker for engagement rate, reach, clicks, saves, content type, publish status, and learning notes.
Format
Spreadsheet
Category
Analytics
Best for
Social media managers
Included
Engagement rate
Content type
Platform comparison
Learning notes
Core formula
Engagement rate equals total engagements divided by reach. Track it beside reach, clicks, saves, comments, and publish status.
What to compare
Compare format, topic, hook, CTA, publish time, platform, and campaign. One metric alone rarely explains performance.
Learning loop
Every post should produce one small learning. The tracker turns those learnings into better briefs for the next month.